Business

Post Longer Videos on YouTube

youtube_Limits

Non YouTube partners are starting to see longer time limits for their uploads. If you have no strikes against you for copyright infringement or other reported issues as well as held an account for some time, then you may get blessed. It doesn't seem to be anything you can request, rather just wait for it to roll out over time.

You can find more details on the
YouTube blog.

YouTube won't officially say "how" long the limit is (I've uploaded a clip that was over an hour with no problems).

Here's the official release –
http://youtube-global.blogspot.com/2010/12/up-up-and-away-long-videos-for-more.html?

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Adobe Posts Its First Billion-Dollar Quarter

images
Great news for those who rely on Adobe software... according the Associated Press:

"The software maker Adobe posted quarterly earnings on Monday that exceeded analyst expectations and provided a rosy outlook.The company’s shares rose as much as 5.7 percent, to $30.85, in extended trading, after closing at $29.19 in the regular session."

To put this in perspective, "adjusted earnings were 56 cents a share in the latest quarter, surpassing the average forecast of 52 cents a share among analysts surveyed by Thomson Reuters. Revenue rose33 percent to $1.01 billion from $757 million last year. It was Adobe’s first billion-dollar quarter."

Here's the whole story –
http://www.nytimes.com/2010/12/21/technology/21adobe.html?_r=1&src=tptw#

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The Pew Internet & American Life Project

The Pew Internet Project, which is an initiative of the Pew Research Center, a nonprofit, nonpartisan “fact tank.” This group provides information on the issues, attitudes, and trends shaping America and the world. The project studies the social impact of the Internet and shares its findings at www.pewinternet.org.


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Top 10 Countries by Percentage of Internet Users

Some interesting stats about the Internet:
Top 10 Countries by Percentage of Internet Users
  1. Iceland 285,700 93.20%
  2. Norway 4,235,800 90.90%
  3. Greenland 52,000 90.30%
  4. Sweden 8,085,500 89.20%
  5. Netherlands 14,304,600 85.60%
  6. Denmark 4,629,600 84.20%
  7. Finland 4,382,700 83.50%
  8. New Zealand 3,500,000 83.10%
  9. Australia 17,033,826 80.10%
  10. Luxembourg 387,000 78.70%

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New Web Video Book

The staff of RHED Pixel just finished updating our web video book. This book significantly expands our original book on podcasting. We've added coverage of lots of brand new things. Here's the official listing:

Want to create professional quality web video that stands out in a crowded playing field? Gain a complete understanding of the opportunity, limitations, production, and distribution process with this book. Step up from the flip-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other element in your communication program.

  • Follow the RHED Pixel team as they detail every step of the way with engaging illustrations that demonstrate the process from concept to distribution including:
  • Preproduction planning of concept, scope, budget, and casting
  • Web-specific techniques for audio, lighting, and videography
  • Detailed overview of editing and encoding of web video
  • Effective branding and storytelling aids including b-roll, images and motion graphics
  • Distribution alternatives including HTML5, Flash, podcasting, RSS, and website hosting
  • Effective techniques to promote and monetize your video

Now available for pre-order.


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Social Media - Is it Real?


It seems that everywhere I turn, social media comes up. Independent producers as well as top studios look to harness social media to raise awareness for their productions. Customers are using it to talk about products and companies they love -- and hate. People look to re-establish their personal networks during tough economic times. Heck, your mother (or your kids) may be connected to you on Facebook.

But is this real? Specifically, can social media help your business grow?

The answer is a bit complex. Let's say it's both real and fake. I'm thinking 60/40. We'll see. You may think I'm being non-committal, but I'm not. The social media movement is filled with a lot of hot air right now. Just like the real estate market, the social media boom will pop.

But people need homes, and people have a real need to communicate with others in meaningful ways. Social media is a real communication medium that can be incredibly valuable, but getting started is like being thrown into a raging river and learning how to swim. It can be overwhelming at first, and if you look for help, you'll encounter a lot of bad advice. That's why I am writing this article, to offer you practical advice and real world experiences about how social media can help those of us who work with traditional media.

Continue reading the article here.


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Effective Business – Budgeting by Averages


There is an easy formula used by many experienced project managers to estimate the amount of time to be spent on each budget item task. The formula looks like this:

(1O + 4M +1P) ÷ 6

It means one optimistic + four most likely + one pessimistic divided by six.

What does that mean? It’s pretty simple: You create a time estimate based on averaging the information you gather. For example, you can approach a graphic designer and ask, "How long would this take?” The answer is not the most likely number. It’s the optimistic number, because if you ask any creative person how long something will take, the answer is an exaggerated number. Let’s say the number is eight hours.

Then you say, “Well, if it was anybody else, how long would it take?” And that’s the most likely number. For our formula, let’s use 12 hours.

Then ask, "If something goes wrong that you really didn’t count on, what is the worst case scenario?" In this example, use 22 hours.

You then plug these values into the formula to get your result: ((1*8) + (4*12) + (1*22) ÷ 6 = 13 hours for the task.

This budgeting formula works well when no historical data is available for review. It’s also more accurate if you are able to ask more than one person for time estimates. You can then average multiple answers.

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How Everyone Can Create Better Video



An Interview with me.

"Author and video expert Richard Harrington discusses his efforts to bring superior video techniques to the rest of us. Rich discusses getting it right from the ground up, from camera set-up to final production, why so many users want to use greenscreen, and why the tools you have on the desktop are more than adequate."
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Free Music for Video Projects

A nice source to find royalty free or public domain licensed music you might want to check out http://freemusicarchive.org/

"The Free Music Archive is an interactive library of high-quality, legal audio downloads. The Free Music Archive is directed by WFMU, the most renowned freeform radio station in America. Radio has always offered the public free access to new music. The Free Music Archive is a continuation of that purpose, designed for the age of the internet.
Every mp3 you discover on The Free Music Archive is pre-cleared for certain types of uses that would otherwise be prohibited by copyright laws that were not designed for the digital era. Are you a podcaster looking for pod-safe audio? A radio or video producer searching for instrumental bed music that won't put your audience to sleep? A remix artist looking for pre-cleared samples? Or are you simply looking for some new sounds to add to your next playlist? The Free Music Archive is a resource for all that and more, and unlike other websites, all of the audio has been hand-picked by established audio curators."
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blipt.tv Review


One of our favorite services has to be blip.tv. This robust site let’s you publish your video to many outlets (including nontraditional ones like TiVo and internet connected TVs). In fact the company claims that its network “reaches more than 80% of Americans on the Internet and a growing number of television households.”

We really like how flexible blip.tv is in that you can choose your distribution format. You have options to use Flash, MPEG-4, QuickTime, and more. Their player is also highly customizable and can be fully branded to your site or brand.

The service has both a free version and a paid version at $8 per month. The paid version offers priority encoding so your files are available in multiple formats. This is a great feature as it lets others re-syndicate your content using a player of their choice. The control panel for the site is very robust, and gives you complete control over targeting specific networks and social media sites.


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TubeMogul Review


The OneLoad service from TubeMogul (www.TubeMogul.com) offers both a robust free version (which allows for 100 videos per month) and a scaled paid service with advanced features for large publishers (priced at $50 per month and up). The principal benefit here is that it offers a single point for deploying videos to the top video and social networking sites.

You first set up accounts at any of the 30 sites supported by TubeMogul. You then upload a video to TubeMogul’s site and it is sent onto the other sites. This means you need to spend a little time setting things up, but once you’ve published more than two videos, this method is substantially faster. The site also offers detailed analytics (for supported sites), that can show real-time viewership, geographic tracking, stream quality and more.
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Stay in Touch Through Social Media

Want to keep in touch? We make it easy. You can get news, information, and humor from Richard Harrington through your favorite social media outlets. We're happy to share resources with you, our goal is to improve your digital life.

@rhedpixel | @psshortcuts

Richard Harrington | Video Made on a Mac | DSLR Video

rhedpixeltv | rhedpixel

AE Basics | Photoshop Basics | Photoshop | FCP Basics | Podcasting | DSLR Video

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Google announces Google TV

I'm all for more paths into the living room for content creators. But I can't help feel that we've already tried this a few times.



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What is Google Chrome OS?

This looks to be something worth keeping an eye on. Google reveals more about their new Operating System.



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The Economics of Music


"Of the new titles released last year, almost 99 percent of them didn't sell enough copies to let their creators earn a living from CD sales, and almost 95 percent of them didn't sell enough copies to cover the most basic expenses involved in their recording."

Depressing.....

Check out the article Selling CDs is no way to make a living.



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Budgeting with Apple Numbers

For a quick overview on creating video budgets with Apple Numbers, be sure to watch this informative video. You can also visit the website www.peachpit.com/videomac in order to download the budget template.

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Great Presentation on Social Media

The title may be a little crass... but the presentation is spot on.



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New Conference Next Week for iPhone Developers



Looking to learn more and connect with other iPhone developers? The Voices That Matter folks are running a great conference for iPhone developers. I've attended some of their other events in the past and know they are top notch.


Here are some interviews with conference speakers

You can also follow on Twitter for conference news –
@VTM_iPhone



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MommyCast on front Page


A show that is produced in my studios, MommyCast, is one the fron page of iTunes. A big congrats to the team behind the show. The featured episode is on the swine flu outbreak and is worth checking out for important information on staying healthy.

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How to Keep Your Body Happy When Chained to a Computer

This article was originally written for inclusion in the first edition of Photoshop for Video. I present it here as I think the information is important (despite the publisher cutting it).


by Dave A. Anselmi
You all know the feeling—that annoying “nag” in your wrists, that stinging or “tingling” feeling down your forearms, perhaps that aching pain in your shoulders and neck. At first it was a minor annoyance… and now, sometimes you find yourself “rushing” your edits, or perhaps even not editing at all, because of the pain.

You’re not alone. As more and more people become “knowledge workers”, doctors and therapists are seeing more and more cases of Computer-Related Repetitive Stress Injuries (RSI), or colloquially, “Carpal Tunnel Syndrome” (CTS). And Non-Linear Editors are especially susceptible, what with their long hours sitting in the dark, ‘hunched’ over a keyboard, moving the mouse back and forth.
Read More...
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The Case for Ergonomics


Here I’ve gone and given you all sorts of things to try with your computer. I would feel guilty if I didn’t bring up ergonomics. The goal behind ergonomics is to design the work to best fit the worker. Highly repetitive tasks are prone cause physical problems. The goal is to prevent back injuries, carpal tunnel syndrome, tendonitis, and other musculoskeletal disorders.

How serious is the problem? Very. According to the U.S. department of Labor, approximately one-third of all occupational injuries are directly tied to over-exertion and repetitive motion. These injuries
cost employers over $20 billion in worker compensation each year.

Read More...
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New Media for New Government Podcast

Two weeks ago, I told you about our new group on Facebook for those interested in New Media. Many of you asked us to post the training videos to iTunes. We did.

You’ll also find 6 hours of
free video training to check out on their site. I’m one of the organizers of the group and I hope you can share this info with others. The group is free... the video is free... knowldge is free... let’s make a difference.

Here are the six videos you can watch (in HD even).
  • New Media Boot Camp slides
  • Facebook 101– Why all the Buzz? slides
  • Podcasting and Government slides
  • Blogging to Reach an Audience – Does Anyone Care What You Have to Say slides
  • It’s all About Mobility – Reaching Audiences on the Go slides
  • Producing Video for the Web – Best Practices for Big Results slides

Enjoy.




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Handouts from Boston Authors Video Workshops

I recently spoke at the Authors Video Workshops in Boston. The event was sponsored by the BOSFCPUG & Focal Press. Over two days, I spoke on three topics I am passionate about: Photoshop, Final Cut, and web video.

Here are some of the promised resources.

Photoshop For Video

Professional Color Correction in Final Cut Pro

Producing Video Podcasts and Web Video

Enjoy... reviews on Amazon and iTunes always appreciated.


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A Change in the Market – Apple Releases HD Movies for Sale



Seems like times are changing... Apple (and more importantly, movie studios) have decided to start offering high-definition movie sales and rentals through the iTunes Store. This is yet another sign that consumers want digital downloads (and are willing to pay a fair price). Let’s hope more studios come on board.

Starting today, movie fans can purchase box office blockbusters for download in HD for $19.99 from iTunes, and films will be available as iTunes Movie Rentals in HD for $4.99 within 30 days after release. Customers can enjoy these films in HD on their Mac or PC and on their widescreen TV with Apple TV, as well as in standard definition on their iPhone or iPod with video.

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New Podcast on iWork

I recently had a chance to shoot a bunch of podcasts with Alex Lindsay and the great folks at Pixel Corps.

“Learn how to get the most out of your mac at Work! From iWork to communication to databases to networking hardware – MacBreak Work will help you MACsimize your productivity!”

Be sure to check out the new show, MacBreak Work.

You can view it on the
web or subscribe for free in iTunes.

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Podcasting is NOT Dead

I just need to rant for a second... I am sick and tired of people claiming that podcasting is dead. The truth is that it is far from it. While the names and flavors may change, podcasting is alive and well. Here’s what I have spent the past week doing.

I spoke in New York City for 3 days at the
NY Post Conference. I was joined by great podcasters like Paul Vogelzang of MommyCast, Dusty Wright and Richard Burns from Culture Catch, and Alexandra Gebhardt from Inside Mac. We had healthy crowds with great questions. There were also big companies there, like TiVo and HP, as well as representation from several universities. I also had some great meetings with Apple and mDialog... two great companies with cool things coming.

Read More...
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Double Your iPhone Battery

I know some of you hate iPhone posts (sorry)....

But here’s something I just had to gush about.... The
mophie Juice Pack iPhone battery is shipping. I had the original battery pack, but with the new form-factor for the 3G phones, I had to upgrade. Here’s the specs:

  • Standby Time – Up to 350 hours
  • Talk Time – 6 additional hours on 3G | 12 hours on 2G
  • Internet Use – 6 additional hours on 3G | 7 hours on Wi-Fi
  • Audio Playback – 28 additional hours
  • Video Playback – 8 additional hours

This device is absolutely
awesome and lets me get through a long day of business.



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Ready for the Upgrade?

Layers Magazine has a great artivle on their blog about what you’ll need to make sure your computer is ready for CS4. One important note for Mac users.... many of the applications require that you have an Intel processor... so keep that in mind.

“Working in tech, you almost take for granted being a gear junkie and having the most newfangled computer out there, but I’m sure there are a lot of you who want to make the jump that are unsure of what is technically needed, as well as other people out there that are ‘taking the plunge’ and getting the CS4 Suite in addition to a new computer to be able to hold it.”

Read more
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More Than One Billion Users Will View Online Video in 2013

Recently came across a new article about the growth in online video viewership. Be sure to check out what ABI Research has to say...

“Sparked by increasing broadband penetration and rising connection speeds available to a growing percentage of the world’s population, over-the-top video has seen phenomenal growth in very recent years. A new study from ABI Research forecasts the number of viewers who access video via the Web to nearly quadruple in the next few years, reaching at least one billion in 2013.
 
“The rapid expansion of broadband video creates opportunities across a number of market sectors,” comments senior analyst Cesar Bachelet. “A wide variety of actors aim to gain a share of this fast-growing market: not only content owners such as the BBC and NBC Universal, and Internet portals such as AOL and Yahoo!, but also a range of new entrants including user-generated content sites such as YouTube and Dailymotion, broadband video sites such as CinemaNow and Lovefilm, and Internet TV providers such as Apple and Zattoo.”

See the full article...
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MommyCast Interview


We had Gretchen Vogelzang from MommyCast speak at the DC Podcaster Alliance Meetup. She gave a great talk on how to attract an audience. The meeting audio is here (she starts about 30 minutes into the recording). Download the files Meeting audio for Sat., 8-9-08, Part 1 and Meeting audio for Sat., 8-9-08, Part 2. You can download the audio recording here for free. Some really good ideas, be sure to check it out.
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The Most Important Piece of Paperwork for Your Projects

I often preach extensively about project management at design and creative conferences around the globe. The one piece of paperwork that I always emphasize is completing a scoping document for a project then getting the client to sign off and accept it. This one piece of papaerwork can solve all sorts of problems and is really worth the 2-5 hours it takes to write. The outline is as follows.

Project Scoping Document

( 2 - 1 0 p a g e s )
  • Project Name
  • Executive Summary
  • Background
  • Project Scope (High Level)
  • Project Objectives
  • Deliverables
  • Organizations
  • Interfaces Required
  • Assumptions
  • Constraints
  • Evaluation Criteria
  • Risks
  • Rewards
  • Budgets
  • Schedules (Due Dates)
  • Project Team Readiness
  • Key Roles
  • Executive Sponsor
  • Project Manager
  • Business Experts
  • Technical Experts
  • Signature Lines - Sign Off “Charter”
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Great News for Adobe Media Player 1.1

Want to know more about the updated Adobe Media Player? Head over the Deeje Cooley’s blog for the straight info from Adobe.

There’s a lot of great things happening here for content creators.



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Bill Mandates Captioning for Podcasts

A new bill has been introduced into congress that would target accessibility of web video. The "21st Century Communications and Video Accessibility Act of 2008" (H.R. 6320) covers about a dozen areas. The proposed law has Internet video captioning requirements.

Eighteen months after its enactment, the Federal Communications Commission must set up regulations and deadlines for "an appropriate schedule of deadlines for the provision of closed captioning of video programming distributed to the public over the Internet."

Three kinds of video would be affected:
  • Material that has already been captioned for TV viewing
  • Live programming
  • Video that is "generally considered to be comparable to programming provided by multichannel programming distributors."
It is point three that is sticky. A whole lot of podcasts fall into this category. Closed captioning and transcriptions cost.... many podcasters see little if any profit from their shows. Always nice when congress sticks its nose in the Internet.

How about instead of sending money to worthless causes... they actualy fund this requirement.



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Advertisers Begin To Target Podcasts

A great article about podcasters and advertisers....
I’ve often scratched my head how I can gather 2 million people each month... but advertisrs still go with magazines that deliver less than 25% of that. This article from Investor’s Business Daily is an important read. It also features a colleague of mine... Scott Bourne.

Lend Me Your Ears: Advertisers Begin To Target Podcasts
Podcast audiences have branched out far beyond just geeks. And advertisers are starting to like them, too.
After having placed ads with Web sites and search engines, more advertisers are starting to spread their ad dollars to audio and video podcasts in an attempt to reach certain consumers.

Read the rest.



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Useful Article About Online Collaboration

There's a great article over at Pro Video Coalition about using web tools to collaborate with other creative pros. The article is written by Steve Hullfish who truly knows his stuff...

“A few weeks ago there was a short but interesting thread on CML-pro (The Cinematographer’s Mailing List) about how to collaborate with other creatives on a production team using web-based tools. The original poster wanted a solution – a “group scrapbook” - that would allow a small pre-production team to share images, photos and notes. Expanding on the idea a little further, it would be good to be able to communicate across the group, share schedules, comments and video.
There were basically six good solutions presented by members of the list:
  • Google Sites – basically a free on-line website creator.
  • Celtx – free software that links to free shared web storage specifically for film and TV productions.
  • BackPackIt – subscription-based team collaboration website
  • BaseCamp – subscription-based team collaboration website
  • Picassa Web – on-line photo sharing
  • .mac account with iWeb – simple website creation with annual subscription for serving.

I examined each of these concepts for a project I’m beginning. There are pros and cons to each approach and I figure that you might benefit from all of my legwork.”

You can check out the
entire article here.

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Near NYC? Check Out Rocketboom.

If you're near New York City, you might want to check out the NYC Podcasting Association event featuring Andrew Baron of Rocketboom.

When: Thursday, May 29, 7:00 PM

Meeting Description: We'd like to welcome Andrew Baron as this month's speaker. Andrew is best know for the hit videoblog Rocketboom. Andrew will talk about the current state of the industry; Where is the ad market at? Where is traditional media at in moving online? What options are avail to startups? What happened to Podshow and Podtec? What's wrong with Revision3 and Next New Networks?

Andrew Michael Baron is the creator and founder of the popular daily videoblog, Rocketboom. He is also the lead writer and producer of the show which has garnered international notoriety.

In Austin during the 1990s, Baron played in bands, ran a visual and performing art gallery and worked a variety of tech jobs. After receiving a BA in Philosophy from Bates College (Maine), Baron graduated with a Master of Fine Arts in Design and Technology in 2003 from Parson in New York City. He was teaching graduate classes at Parsons and MIT when the notion of Rocketboom came to him. Although he has little interest in television (and did not own a TV set during the past decade), Baron has always been inspired by the implications of the democratization of media.


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Episodic Viewing of Podcasts

Deeje Cooley from Adobe shares some interesting thoughts about episodic viewing of podcasts. Don't miss this great post on what's possible with the new Adobe Media Player.

“There is a better way. More and more, TV shows are being (re)distributed as RSS feeds, which allows for a completely "on-demand" experience. What's more, the coolest feature of Adobe Media Player, called "Storyline Subscriptions", takes advantage of the reverse chronological order inherent in RSS to deliver every episode of a show, in order, from the beginning, at a pace determined by each individual viewer.


Most video RSS aggregators will pull the most recent episodes of a show, which is great for news and magazine-style shows. But for story-based shows, viewers really want to start from the beginning, in order to follow the story arcs and character developments. When you subscribe to a show in Adobe Media Player, you can choose to either pull the N most recent episodes, or choose to pull N episodes starting with a specific episode, usually the first one. And of course you can change these settings, on a per-show basis, at any time.”
Be sure to check it out.


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NIN – The Times are Changing

One of the first bands I fell in love with during college was Nine Inch Nails (actually back then, it wasn't a band). The seminal record, Pretty Hate Machine was a mash-up of Prince Samples and Orchestral Scores from Stephen King and Clive Barker films (along with many other sounds). Since then Trent Reznor has continued to evolve/

Yesreday they‘ve releases The Slip—a new 10-track album—for free on
http://theslip.nin.com/. The record is available in virtually every flavor of DRM-free digital format, all you need to do is give them your email address. The album will eventually be available in traditional formats as well. This move mirrors those of both Radiohead and Prince.

Read More...
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Adobe Media Player Article Gets Longer Legs

The fine folks over at Layers Magazine have also published the article: Does the World Need Another Media Player? This time its had the benefit of being scrubbed by an editor (not just spell-checker). You can read it here: http://www.layersmagazine.com/column_adobe_mediaplayer1.html.

A few folks have commented on the length of the article... here’s the Spark Notes version:
  • Flash Video is getting really popular
  • The Adobe Media Player will be easier for corporations, schools, and government to use due to Adobe's greater acceptance over Apple (and especially iTunes).
  • The media player supports several models that are attractive to content creators
  • The media player supports very rich statistics on media consumption
  • The application is going to move onto all sorts of devices and platforms in the near future.
  • If you are a podcaster... I predict the Adobe Media Player will have as great of an impact as iTunes did on podcast consumption.

The article is long... but worth the read... I promise.




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Interesting Video to Explain Podcasting




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Lockernome Comments on Adobe Media Player




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Adobe Demos Future Technology at NAB

Following up on my "Really Cool Adobe Announcements" post...

Adobe has actually posted their "secret" presentation from NAB. Hart Shafer talks about four cool things Adobe has up their sleeve.



You
SO need to watch this... trust me. BTW (for those of you waiting... they did show OnLocation for Mac in this demo).



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School of Podcasting Interview about Video Podcasting

Thanks to the School of Podcasting for having us on the show. I had a chance to catch up and talk with the host about what folks need to think about when moving into the world of video podcasting. The interview also features my co-author (and business partner) Mark Weiser.

You can get the interview for free right here (
http://www.schoolofpodcasting.libsyn.com/index.php?post_id=330803) and you should also check out their other shows which offer great perspective.


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Does the World Need Another Media Player?

Adobe released the Adobe Media Player software on April 9, which allows a customizable, cross-platform media player experience. Built using the Adobe AIR runtime, the media player harnessed the power of Flash to create a rich media experience. To complete the experience, Adobe adds support for both RSS feeds and H.264 video, two of the open standards used by the podcasting movement.

What does this all mean? I had a chance to sit down with Deeje Cooley, who serves as an evangelist for Adobe’s Dynamic Media Organization (and formerly as the product manager for the Adobe Media Player). Cooley was tasked with bringing the product to market and he shared insight into Adobe’s motivation for the product and goals for its role in the market. Unlike competing products, the Adobe Media Player has chosen to focus on being a video-only player.

“The growth of video online, the dramatic growth of flash as the video delivery mechanism of choice… there was a ripe opportunity to take advantage of all these events around the industry,” said Cooley. “We started to build an RSS aggregator and quickly recognized that video was going to be a significant media online and so it became a video RSS aggregator. And so that’s really the birth of the Adobe Media Player.”

MUCH MORE AFTER THE JUMP

Read More...
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Really Cool Adobe Announcements

Adobe showed some awesome stuff at NAB. My favorite was a future version of Premiere that transcribes your footage, then makes the transcription searchable for both editing and publishing to the web. I was going to do an in-depth write-up.... but then I got busy (still will).

In the meantime. Check out this article for details.
http://www.peachpit.com/blogs/blog.aspx?b=a75e92b0-f44f-4dfb-9eb4-96920bcaddc1
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Time to Comment on Advertising and Measurement Standards

The Association for Downloadable Media just unveiled Advertisement Unit Standards and Download Measurement Guidelines. They'd like public comments on both. They encourage public comments in order to refine and enhance the documentation. The public comment period will end on May 16, 2008. You can download and comment on the draft standards for advertising and measurement here. The open comment period will conclude May 16, 2008.



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Get the Adobe Media Player Now!

This is an excerpt from an article to be released in full later this week:

Adobe released the Adobe Media Player software on April 9, which allows a customizable, cross-platform media player experience. Built using as an Adobe Air application, the media player harnessed the power of Flash to create a rich media experience. To complete the experience, Adobe adds support for both RSS feeds and H.264 video, two of the open standards used by the podcasting movement.

What does this all mean? I had a chance to sit down with Deeje Cooley, who serves as the evangelist for Adobe’s Dynamic Media Organization (and formerly as the product manager for the Adobe Media Player). Cooley was tasked with bringing the product to market and he shared insight into Adobe’s motivation for the product and goals for its role in the market. Unlike competing products, the Adobe Media Player has chosen to focus on being a video-only player.

“The growth of video online, the dramatic growth of flash as the video delivery mechanism of choice… there was a ripe opportunity to take advantage of all these events around the industry,” said Cooley. “We started to build an RSS aggregator and quickly recognized that video was going to be a significant media online and so it became a video RSS aggregator. And so that’s really the birth of the Adobe Media Player.”



The Adobe Media Player is immediately available as a free download for Windows and Macintosh platforms from http://www.adobe.com/go/mp.




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Interesting Story About Microsoft and Yahoo

Looking for a little insight into the proposed acquisition of Yahoo by Microsoft? Looks like web video is one of the major influences. Check out this article over at Variety Magazine.


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21 Years of Apple Evolution

When I look at what Apple has accomplished its been an interesting journey. The company has released a ton of great products (and also a few clunkers). I have found a great image that lets you see much of the product line laid out chronologically. After all, you can't get to the great Mighty Mouse without first passing the "hockey puck."

It really is pretty interesting to
see the "big" picture. Be sure to click on the graphic so you can zoom in and view.



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Open Television Network Launches

Podcasters looking to monetize their content have a new option called the Open Television Network, powered by klickTab. The site has been under development for a long time and has now launched.

“klickTab is a unique service that lets you create single item, or channel feeds (aka podcasts) where there is a charge per item downloaded.

As a content owner, you create an account for yourself at
http://www.opentvnetwork.com/contentowners.  You can check out the process through the screencasts on that page, along with some resources on encoding, hosting and protecting content.

Once you have created an content owner merchant account, you then create the feeds (podcasts) and add items to those feeds. We provide you with an embed code that has the klickTab graphic and all necessary code behind it so that a viewer customer can click on the link, enter their email address and password and download the link to iTunes or Miro. In iTunes or Miro they can browse the previews (trailers) you provide, buy content items, manage them, view and/or synchronize to an iPod or stream to an Apple TV.”

You can find more details on their
site and in this article.


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New Podcasting Book About to Ship

My podcasting book is now off the presses and on its way to stores.

Here's Chapter 1

The initial reviews are in:

"This guide is full of solid information from people who know online video and are in the trenches doing it. It's a must read for anyone who wants to produce professional video podcasts." – Jason Van Orden, podcasting consultant and author of Promoting Your Podcast

"Required reading.Starting with a clear analysis of the nature and business of podcasting it covers the essentials of production and finishes with the all-important topics of delivery, RSS feeds, publishing, and hosting." – Tom Wolsky, vp editorial, National Podcasting System, www.nationalpod.com

"WOW, the accumulated knowledge from 1000s of hours of planning, production, post and delivery essentials delivered in a simple, concise fashiona professional resource manual that needs to be a part of every video production library" –. Gary Adcock, digital artist and technology trainer

"Not just a book about Podcasting, but a full primer on professional audio and video production and digital publishing that is lavishly illustrated and full of practical tips." – Philip Hodgetts, president and ceo, Open Television Network openTVnetwork.com

You can order the book here.


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New Podcast Advertising and Traffic Standards to Be Announced

Mashable.com, the Social Networking News site reports that “the Association for Downloadable Media has finally announced a date for when they plan to release their long awaited Advertising and Sponsorship Standard and Guidelines for Traffic Measurement - April 16th. The announcement will be made during the upcoming San Francisco ad:tech conference.”

Click here to read the full article.


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Washington Business Journal Article on Podcasting

If you think podcasting is just for kids, you might be missing the next big thing
Richard Harrington looks out on the small crowd of businesspeople sitting on red plastic chairs in RHED Pixel's Falls Church studios. Dressed in black, topped by a subtle black-and-white pinstriped velvet blazer and hoop earrings, he is the epitome of geek chic.

The audience has come to hear Harrington talk podcasting. These folks already are convinced there is something to podcasting, but they are trying to determine if it can help their businesses.”


Read the full article for free at their website.


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New Report on Podcasting

We're always only the lookout for news on podcasting, here's a new report from eMarketer.com.

Heard the Latest About Podcasting?
http://www.emarketer.com/Article.aspx?1005869

Here's the highlights.



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An International Survey on Podcasting

This international survey has a lot of information on podcasting. The survey size is a little small, so the numbers are skewed a bit... but it is still a good read. You can download some of the statistics at: http://podcastersurvey.com/ipcs07.pdf. Some of the interesting findings include:
  • Podfading seems to be a minor problem at the moment
  • The European podosphere is commercially less ambitious
  • Podcasting is not only attracting "techies"
  • Podcasting is about identity and relationship management
  • Most are interested in sharing information and expressing of opinions


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New Resource Site Launches – Final Cut Help

I've launched a new resource site called Final Cut Help to offer you more news on Final Cut Studio as well as centralize all of my Final Cut resources and training products. Here are a few things you may like.



As always... comments and requests are very welcome.



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Prediction: 40% of Video Online by 2012



The Silicon Valley Insider has an interesting post about video distribution online. Many in Hollywood predict that within four years 40% of all video consumption would occur outside of the television set. That's according to a poll of nearly 300 media execs by Jack Myers and video tracking firm Teletrax. The short article has some interesting insight into how the "big guys" see things.

Read the full article here.





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Interviewer Tips

Becoming a good interviewer is an acquired skill that takes training and practice. For the less experienced, here are a few helpful pointers.
  • “Edit in the Camera.” Encourage short answers and come back to topics again. Better to focus on good, tight answers than trying to cobble together six takes to make your point.
  • Avoid enumeration or the phrase “Like I said before.” It is highly likely that you will use only part of the answer (such as step three, without steps one and two).
  • Ask leading, open-ended questions… being sure to ask a single question only.
  • Don’t be afraid to stop and start over. Do not let an answer ramble on. Smiles and nods encourage subjects that they are ‘on-target’ and can stop trying to talk themselves out of a corner.



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